There are various ways in which
churches pay for their magazines.
• The readers pay by annual
subscription or a price per
copy. This is very fair, but may
possibly lose you some
intended readers.
• The readers pay, subsidised by
advertisements.
• The readers pay, subsidised by
church funds. Expensive!
• The advertisers pay, but you
must guarantee them a large
enough circulation – usually
house to house delivery. Invite
local trades-people to advertise
with you as a gesture of
goodwill.
Many churches pre-print ads for a year ahead. They do a set of
between 12 and 16 display adverts on two sides of a single ‘through’
sheet of paper. This becomes four pages when it is collated into the
finished magazine. Simple display adverts can often be made by
adapting a sample of the advertiser’s letter-heading or business card.
Make sure your editorial copy is easily distinguishable from the ads.
Use a different typeface, a ruled box, or a different colour paper. Make
sure the advertisers receive a complimentary copy of the finished
publication.